SCAJ is one of the largest specialty coffee events in Asia where stakeholders in coffee industry from Japan and around the world gather annually.
Unique high-quality coffee beans from coffee producing countries of Latin America, Southeast Asia, and Africa and a wide variety of coffee equipment and related goods from domestic and overseas manufacturers will be gathered here.
A number of essential seminars for buyers will be held during the event including one that brings together experts from coffee producing countries. This is a great opportunity to learn about the latest trends in the coffee industry.
Various competitions will be held at the event stage for famous baristas, siphonists, and roasters to test their skills against each other in hopes of being named the best. The winner of each competition will qualify to participate in the World Championships.
2021 event theme is “CONNECTING TO A SUSTAINABLE FUTURE”
Exhibitor informationFor Exhibitor
In addition to coffee industry professionals such as cafe owners, roasters, and importers, a wide variety of people from various businesses such as hotels and restaurants, retail distribution, and food-related industries will visit with a strong interest in coffee.
Increase the value of your brand in the industry
SCAJ is celebrating its 16th year as one of the largest coffee events in Asia. It promises to help exhibitors increase their brand value in the industry.
Provide opportunities for efficient business meetings, product PR, and marketing
The highly professional event, which features the latest industry information and products, attracts coffee industry professionals as well as visitors with a strong interest in coffee from a wide range of businesses.
Exposure to various media and coffee enthusiasts
The event, which attracts the attention of the media and coffee enthusiasts with various events on stage and appearances by famous baristas and cafe owners, offers a great opportunity for new product launches and increased exposure to consumers.
Very high level of satisfaction of visitors and exhibitors
The event boasts a very high level of satisfaction for both visitors and exhibitors, as it provides a unique specialty coffee experience that cannot be found anywhere else.
Around 40,000 visitors from more than 40 countries and regions are coming.
SCAJ in numbers
Visitor informationFor Attendees
Registration for visitors will begin in the summer of 2021.
We will keep updating the event information on the website.
The latest information will be posted on the SNS !
Previous event photo gallery
Specialty Coffee Association of Japan