About SCAJ

An annual conference forall specialty coffee professionals

SCAJ is a B to B exhibition featuring specialty coffee, held annually by Specialty Coffee Association of Japan since 2005. We are celebrating the 19th exhibition this year.
This is one of the leading events featuring specialty coffee in Asia. It gathers producing countries and regions, such as Central and South America, Africa, and Southeast Asia, as well as  related industries and products all together from all around the world.

Thanks to all of your generous support, the Specialty Coffee Association of Japan (SCAJ) is welcoming it’s 21-year celebration and steps into its new decade.
We are very grateful that the 19th SCAJ World Specialty Coffee Conference and Exhibition, SCAJ2024, is on the way.

As the development of the specialty coffee industry, SCAA was first established in the United States in 1982, then various specialty coffee organizations were followed by and established. SCAE (Europe, 1998), BSCA (Brazil, 1991) and other in Costa Rica (1994), Panama (1998), East Africa (2000).

Jumping into the trend, SCAJ was founded in 2003 and has been dedicated to increasing awareness and deepening understanding of specialty coffee among coffee consumers and producers in Japan. 2001 and 2002 were known as "Coffee Crisis" era, due to the hit of the lowest price level ever of the international raw material market. Producers were exhausted due to the effort to cut costs and the unsatisfaction of the fertilization system. Therefore, the quality of coffee production was pretty low. On the other hand, roasters in consumer countries were forced into a price war. Under such circumstances, in response to the voice of developing a sustainable coffee industry, focusing more on quality rather than the price, and offering impressive coffee at a reasonable price, SCAJ was born.

With the theme of “Let’s go full throttle into a new decade”, we are taking our next step into a brand new decade with SCAJ 2024. Even though there are quite a few issues out there, such as currency exchange, global coffee market price, labor shortage, climate change, with the introduction of AI and the development of automation and digitalization, let’s look forward to the bright future of the specialty coffee industry.

Like every year, we would like to make it a meaningful four-day event, with delivering the latest news/information about the specialty coffee industry, showing off the wonderfulness and diversity of specialty coffee, as well as offering new opportunities for you.

We are looking forward to seeing you there.

Exhibition & Conference Committee Chair
Specialty Coffee Association of Japan
Katsuhiko Hasegawa

High quality coffee beans delivered directly from producers

01

Many producing countries and regions, including Latin America, Southeast Asia, and Africa, will officially participate,  introducing a wide variety of high-quality coffee beans that cannot be found anywhere else. The event provides a valuable opportunity to listen directly to producers and importers as well as to enjoy tasting and cupping.

The newest equipment and a wide variety of products showcased

02

Touch and try out professional equipment such as roasting machines, espresso machines, and brewing machines, and experience the latest trends in various coffee brewing equipment and related products and accessories, as well as other merchandise for cafés.

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All famous roasters and baristas gathered here

03

Famous baristas and roasters invited from Japan and abroad will come on the stage and booths for various events and demonstrations. On the stage, there will be heated competitions for the title of the best barista, cupper, and roaster in Japan. Many seminars and workshops featuring experts from every fields are also scheduled.

What is exhibiting?

• Coffee beans (green & roasted)
• Coffee beverage
• Coffee roasting machine
• Espresso machine
• Brewing machine
• Grinder
• Brewing equipment
• Kettle
• other related items
• Water purifier
• Cooking equipment
• Kitchen supply
• Packaging
• Syrup
• Confectionery
• Chocolate
• other food
• Milk
• Plant milk
• Japanese tea
• Tea
• other beverages
• Café Décor
• E-commerce
• other related services
• Publication
• and more

Who is attending?

• Coffee producer / exporter
• Coffee importer / wholesaler
• Coffee Roaster (wholesaler)
• Micro-roaster
• Café
• Coffee related industry (manufacturer, retailer, importer, etc.)
• Food service industry (restaurant, hotel, etc.)
• Distributor (department store, supermarket, etc.)
• Business starter
• Coffee fans of general consumers
• and more