SCAJ2025 Exhibitor & Sponsorship Applications Now OPEN!
March 18, 2025
EN
SCAJ is a B to B exhibition featuring specialty coffee, held annually by Specialty Coffee Association of Japan since 2005. We are celebrating the 20th exhibition this year.
This is one of the leading events featuring specialty coffee in Asia. It gathers producing countries and regions, such as Central and South America, Africa, and Southeast Asia, as well as related industries and products all together from all around the world.
SCAJ WORLD SPECIALTY COFFEE CONFERENCE AND EXHIBITION 2025
Tokyo Big Sight South Hall 1-4 (3-11-1, Ariake, Koto-ku, Tokyo)
South Hall 1-2 September 24 (Wed) – 26 (Fri), 2025 / 10 am – 5 pm (last day until 4 pm)
South Hall 3 -4 September 24 (Wed) – 27 (Sat), 2025 / 10 am – 5 pm
"Belong Together in Coffee!"
Specialty Coffee Association of Japan (8-5-26, Akasaka, Minato-ku, Tokyo)
Ministry of Foreign Affairs of Japan / Tokyo Metropolitan Government / Tokyo Convention & Visitors Bureau
Online JPY 2,000 / Onsite JPY 3,000 (incl. tax) for four days *free with invitation
450 companies / 650 booths estimated [2024: 392 companies / 596 booths]
70,000 visitors estimated [2024: 75,217 visitors]
Exhibitors from 30 / visitors from 70 countries and regions
[2024: 31 / 69 countries and regions]
I would like to express my sincere gratitude for your continued support.
It’s been 22 years since the Specialty Coffee Association (SCAJ) of Japan was established, and this year marks the 20th anniversary of the SCAJ Conference and Exhibition.
The SCAJ was founded in 2003, with the mission of promoting and expanding awareness of specialty coffee in Japan. This establishment followed the global movement of specialty coffee, marked by the founding of various specialty coffee organizations, including the SCAA in the USA in 1982, the SCAE in Europe in 1998, the BSCA in Brazil in 1991, as well as organizations in Costa Rica (1994), Panama (1998), and South Africa (2000).
During the years 2001 and 2002, the international market price of raw materials dropped to an all-time low, a period also referred to as the “Coffee Crisis”. Producers were forced to sell below cost and struggled to afford essential inputs like fertilizers, leading to a decline in coffee quality. Meanwhile, roasters in consumer countries found themselves locked in intense price competition. In the midst of such challenging circumstances, momentum grew to establish a sustainable coffee industry—one that prioritized quality over price, and ensure that consumers could enjoy exceptional delicious coffee at fair and appropriate prices. Within this context, the SCAJ was founded.
This year’s event theme is
This year, the coffee industry is expected to face various challenges.
First and foremost, the market price. In February 2025, Arabica reached a record high of 431 US cents per pound, while Robusta soared to 5,826 US dollars per ton—making the highest international market price for coffee in 47 years.
Followed by the low exchange rate of Japanese currency, and unstable global circumstance, the price of coffee beans, which rely on imports, continues to rise.
Labor shortages, climate change and many other challenges are also issues we must consider. In the coming decade, with the introduction of AI, automation and digitalization, what changes await the coffee industry? Let’s find out together!
The four-day exhibition will bring you the latest insights into the specialty coffee industry, where rapid innovation continues around the world. Let us reaffirm the excellence, attractiveness and diversity of specialty coffee and we hope you make many new discoveries throughout the event.
We are looking forward to welcoming you to the event!
Conference & Exhibition Committee Chair
Specialty Coffee Association of Japan
Katsuhiko Hasegawa
Many producing countries and regions, including Latin America, Southeast Asia, and Africa, will officially participate, introducing a wide variety of high-quality coffee beans that cannot be found anywhere else. The event provides a valuable opportunity to listen directly to producers and importers as well as to enjoy tasting and cupping.
Touch and try out professional equipment such as roasting machines, espresso machines, and brewing machines, and experience the latest trends in various coffee brewing equipment and related products and accessories, as well as other merchandise for cafés.
Famous baristas and roasters invited from Japan and abroad will come on the stage and booths for various events and demonstrations. On the stage, there will be heated competitions for the title of the best barista, cupper, and roaster in Japan. Many seminars and workshops featuring experts from every fields are also scheduled.
The Specialty Coffee Association of Japan was founded in 2003 and has been dedicated to increasing awareness and deepening understanding of specialty coffee among coffee consumers and producers national and worldwide. We are broadly involved in educational activities, qualification certifications and special research and studies. We actively share and exchange information and collaborate with different organizations within, as well as outside of Japan. We also host national and world coffee championships and exhibitions every year. Our goal is to disseminate the knowledge and techniques, to cultivate the talent, and to stimulate the consumption of specialty coffee.
